BRAND ACTIVATION
Pleio Games
Art Direction
Brand content
Social media
07.2021
Entertainment,
Gaming
Community Strategy
How to build a real community around responsible video games?
Challenge
Pleio is a new Cloud Gaming brand for Bouygues Telecom 5G subscribers. It is aimed at a family audience (parents and children) who are prey to the tensions linked to video games: addiction, security, misunderstanding.
What we value is part of our part of our identity. What children children enjoy in play, represents part of who they are.
Playing means getting to know your child better, growing together, in confidence.
« My son is teaching me how to play Fortnite, I’m proud because I never play video games, it’s not my thing to begin with. »
From play to trust.
Playing to have fun, to get to know each other, to surpass oneself and to grow together.
An editorial line composed of 5 themes:
1) Tips & tricks 2) News 3) Values and commitments 4) Gaming culture 5) Selection, the tops
