Brand Activation
Pierre Fabre
Strategic Planning
Art Direction
03 . 2020
Health, Well-being
Awareness campaign
How can we raise awareness of the importance of rectal cancer screening?
Challenge
As Pierre Fabre is little-known as a player in the oncology field, it is essential to maximize the impact of its first screening awareness campaign among the general public and healthcare professionals in Europe.
During Blue Mars, the period dedicated to this pathology, many groups and institutes will be taking the floor.
Our conviction? To speak out and be heard, thanks to a campaign that sheds light on screening by raising awareness.
To establish Pierre Fabre as a major player in oncology.
« I’m so afraid of cancer, afraid of losing someone close to me almost more than I’m afraid for myself.
The emotional
The emotional Everyone needs to be aware of the risks to themselves and those around them of not getting screened for colorectal cancer. If you don't think about yourself, think about those who would miss you. Every life counts.
Agence Nude Lyon
Direction artistique :
Conception Rédaction :
Séverine Noir
Romain Mallet
Feelouve
