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Brand Activation

Pierre Fabre

Pierre Fabre
CREATIVE FIELDS

Strategic Planning
Art Direction

DATE

03 . 2020

SECTOR

Health, Well-being

TOPIC

Awareness campaign

How can we raise awareness of the importance of rectal cancer screening?

Challenge

As Pierre Fabre is little-known as a player in the oncology field, it is essential to maximize the impact of its first screening awareness campaign among the general public and healthcare professionals in Europe.

01 - Approach

During Blue Mars, the period dedicated to this pathology, many groups and institutes will be taking the floor.
Our conviction? To speak out and be heard, thanks to a campaign that sheds light on screening by raising awareness.
To establish Pierre Fabre as a major player in oncology.

02 - INSIGHT

« I’m so afraid of cancer, afraid of losing someone close to me almost more than I’m afraid for myself.

03 - CONCEPT CREATIVE

The emotional

The emotional Everyone needs to be aware of the risks to themselves and those around them of not getting screened for colorectal cancer. If you don't think about yourself, think about those who would miss you. Every life counts.

Pierre Fabre KV1
Pierre Fabre KV2
Pierre Fabre KV3
Pierre Fabre KV4
Crédits :

Agence Nude Lyon
Planning stratégique :
Direction artistique :
Conception Rédaction :
Mélody Blard
Séverine Noir
Romain Mallet

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