BRANDING
Four
Seaons rec.
Art Direction
Branding
Artwork
01 . 2021
Music,
Label
Brand creation
How to express poetry in the universe of electronic music?
Challenge
The graphic identities of the electronic world are very marked: text blocks, capitals, distortion… Represent in a poetic and musical way the image of the 4 seasons.
Bringing to life the four seasons in one block. Inside the window, an infinite fictitious landscape takes shape, mixing the spring breeze, the summer heat, the autumn river and the winter snowy peaks…
The symbol is based on the power of imagination and reverie: a poetic and eclectic landscape where 4 musical universes, 4 seasons meet in harmony.
A true ode to dreaminess, this identity frees itself from the codes of the sector to convey a poetic brand image.
In the line of the 4 seasons, each EP conveys the universe and the imaginary of the period. The anchoring with the nature remains strong and each cover wants to be the picture of the musical composition.
Agence Source Lyon
Brume cover - Hiver :
Tanguy Leon
Navitrans
